This is a short book with a ton of illustrations, but I think it gets the job done. It looks at the Great War through the eyes of print advertising. Everything from technology to changing social norms are highlighted.
Though the book has a solidly British viewpoint, authors Amanda-Jane Doran and Andrew McCarthy manage to pack a broad view of the conflict in a few pages. It was interesting to see some of the gadgets and specialty clothing being marketed not only to the soldiers, but to their friends and family back home. With a lot of stuff not being provided by the military, it was up to the individual soldier to acquire a lot of their gear. Some of it was flashy and sounded great, but was quickly discarded by the men in the trenches. While others were so successful they went on to become ubiquitous in polite society in the years and decades since.
For folks interested in World War I and looking for a different angle, this is one to check out. Like so many other aspects of life, the Great War was a time of change in the realm of advertising. Just four years and so much change.
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